Cold emails are like the secret weapon of sales, reserved for when all else fails or when you’re aiming for the stars in the corporate stratosphere. However, it’s not as simple as just sending out emails in the cold. To be successful, you need to know the rules of the game.
Before you embark on your cold emailing journey, here’s what you should keep in mind:
- Don’t Make It About You Forget the old “I’m from…” intro. Nobody cares about your name or company at this stage. Make it about them.
- Craft a Clear Subject Line Your subject line is your foot in the door. It should make it clear you’re not just another spammer and should pique the recipient’s interest. Research your target thoroughly before hitting that “send” button.
- Personalize Each Email Generic, one-size-fits-all emails are destined for the trash. Be creative, tailor each message to the recipient’s specific needs and business. Show them you’ve done your homework.
- Include a Signature Have a professional email signature with your company’s name and address. Skip the images; they can trigger spam filters.
- Keep It Short and Sweet Long-winded emails will get you nowhere. Be concise and to the point.
- Don’t Jump the Gun Cold emails aren’t for selling. Avoid pitching products or services in the first email. Instead, aim to start a conversation.
Your clients can be using a different AI tools for email filtering, like the one we often use SaneBox.com to help reduce time on waste emails, so that`s why its critical to follow the steps above as well, to make it through.
Now, let’s talk strategy. If you’ve got a killer email, don’t send it to just one person. In large corporations, reaching the top decision-maker can be like finding a needle in a haystack. So, cast your net wider and send personalized emails to multiple potential decision-makers. Yes, it takes time, but it’s worth it.
Variety is the spice of life, and it’s no different with cold emails. Try different formats and approaches to see what resonates with your prospects.
If you don’t get a response, don’t lose heart. Follow up, but not too frequently. Instead, consider reaching out to other contacts within the same company. Your persistence will pay off.
Cold emails, when executed wisely, are still a potent tool in your sales arsenal. Good luck, and may your emails always hit the mark!