In previous articles, we have provided insights into the top prospecting platforms for B2B sales and lead generation. These include the ever-reliable LinkedIn, widely used by sales professionals to obtain direct leads and communicate with prospects, and ChatGPT, a tool that aids in sourcing leads and decision-makers.
In this article, we will dive deeper into five additional platforms that utilize AI-based lead generation and prospecting techniques. Although these platforms are familiar to the B2B sales community, we will provide a concise review of each to help you decide which ones to incorporate into your lead generation strategy.
Apollo.io
Apollo.io is a sales enablement platform designed to help businesses find and engage with their ideal customers. With its comprehensive suite of tools, Apollo.io provides a one-stop solution for businesses looking to streamline their sales process and increase revenue.
Pros of Apollo.io:
Data Enrichment: One of the standout features of Apollo.io is its data enrichment capabilities. With access to a massive database of over 10 million companies and 400 million contacts, Apollo.io can help businesses enrich their existing customer data and find new prospects with ease.
Sales Engagement: Another key feature of Apollo.io is its sales engagement tools. With email automation, call tracking, and social media integration, Apollo.io makes it easy for businesses to engage with their prospects across multiple channels.
Lead Generation: Apollo.io offers a range of lead generation tools, including website tracking, prospecting, and list building. These tools can help businesses identify new opportunities and create targeted outreach campaigns to drive sales.
Cons of Apollo.io:
Complexity: While Apollo.io offers a comprehensive suite of tools, it can be complex to navigate for new users. Some businesses may require additional training or support to get the most out of the platform.
Data accuracy: Not accurate data as sometimes provided prospects information are inaccurate and database seems to be not always up to date.
Apollo.io is one of the most popular, trusted and respected brands in the lead generation and prospecting industry based on their powerful, intelligent and AI powered platform customers can identify new opportunities, increase their revenue, client base and have a rich leads list, the good thing even this is not a cheap platform to use, but it have as well a freemium service which is good enough to try.
Pricing:
Apart from very limited free plan, basic plans starts at 39USD/month.
More about their pricing can be found here.
Cleverly
Cleverly.co is a lead generation platform that specializes in LinkedIn lead generation. The platform uses a combination of automation, data analysis, and human expertise to help businesses find and connect with potential leads on LinkedIn. In addition to its LinkedIn lead generation capabilities, Cleverly also offers a variety of other tools and features for prospecting and outreach. In this article, we’ll explore the key features, benefits, and drawbacks of Cleverly, and how it can help businesses enhance their lead generation efforts.
Key Features of Cleverly
LinkedIn lead generation: Cleverly’s LinkedIn lead generation service uses a combination of automation and human expertise to find and connect with potential leads on LinkedIn. This includes sending personalized messages to targeted prospects and scheduling follow-up messages and meetings.
Data analysis: Cleverly uses data analysis to identify the most promising leads based on factors like job title, industry, location, and engagement on LinkedIn. This helps businesses target their outreach efforts to the most relevant and promising prospects.
Custom campaigns: Cleverly’s custom campaign feature allows businesses to create targeted outreach campaigns for specific audiences or industries. This can help businesses tailor their messaging and approach to the unique needs and interests of their target audience.
A/B testing: Cleverly’s A/B testing feature enables businesses to test different messaging and outreach strategies to see what works best for their target audience. This can help businesses optimize their outreach efforts and improve their conversion rates.
Reporting and analytics: Cleverly provides detailed reporting and analytics on the performance of outreach campaigns. This includes metrics like open rates, response rates, and meeting bookings, which can help businesses measure the effectiveness of their lead generation efforts.
Benefits of Cleverly
LinkedIn expertise: Cleverly’s LinkedIn lead generation service is designed specifically for LinkedIn, which is a powerful platform for B2B lead generation. This enables businesses to tap into the vast network of professionals on LinkedIn and connect with potential leads in a targeted and effective way.
Time-saving: Cleverly’s automation and data analysis capabilities can save businesses time and effort in finding and connecting with potential leads. This frees up time for businesses to focus on other important tasks like nurturing relationships with existing customers.
Customization: Cleverly’s custom campaign and A/B testing features enable businesses to tailor their outreach efforts to the unique needs and interests of their target audience. This can lead to higher conversion rates and more successful lead generation.
Reporting and analytics: Cleverly’s reporting and analytics capabilities provide businesses with valuable insights into the effectiveness of their outreach efforts. This enables businesses to identify areas for improvement and optimize their lead generation strategies over time.
Drawbacks of Cleverly
Limited targeting options: Cleverly’s targeting options are limited to factors like job title, industry, and location. This may not be sufficient for businesses with more specific or niche targeting needs.
Potential for spamming: Cleverly’s automated messaging and outreach strategies may run the risk of being perceived as spammy by some LinkedIn users. This can harm the reputation of the business and reduce the effectiveness of their outreach efforts.
Other features
- Apart of Linkedin lead generation, Clevery offers different and additional services which can be found in their website but few to mention:
- cold email lead generations – builds email list, writes email, send custom messages.
- Linkedin recruiting – find candidates according your requirements, sending autopilot messages for them, notifies you when you get response.
- SEO and blog writing – identifies ideal customer, writes articles, publish and attracts new customers
Conclusion
Cleverly is a powerful lead generation platform that specializes in LinkedIn lead generation. With its combination of automation, data analysis, and human expertise, Cleverly enables businesses to find and connect with potential leads on LinkedIn in a targeted and effective way. While Cleverly’s limited targeting options and potential for spamming may be drawbacks for some users, the platform’s LinkedIn expertise, customization, and reporting capabilities make it a valuable tool for businesses looking to enhance their lead generation efforts.
Pricing:
Pricing starts from 397/month, but in most cases its worth each money as its frees your hands from manual work, more about pricing here.
SignalHire
SignalHire.com is might be not a very similar to ones we are covering here, but it is powerful tool used by sales professionals even if originally it was made more for recruiters and marketers, but the features this platform has brings a big advantage for sales representatives to find and engage with best leads and makes prospecting easier.
Pros of SignalHire:
Advanced Search Capabilities: SignalHire offers advanced search capabilities, enabling businesses to quickly and easily find and engage with relevant prospects. With its vast database of over 200 million contacts, SignalHire provides access to a wealth of potential leads.
Automated Outreach: SignalHire’s automated outreach tools can save businesses valuable time and resources. With features like email automation and social media integration, businesses can easily engage with their prospects across multiple channels.
Integrations: SignalHire integrates with a wide range of CRMs and other sales tools, making it easy to incorporate into existing sales workflows.
Cons of SignalHire:
Privacy: of of the key issues with SignalHire as with most of such type of tools and platforms is that you give back your data in exchange of using it, and especially it limits their usage in EU countries where GDPR and other data privacy things are heavily protected.
User Interface: SignalHire’s user interface may be overwhelming for some users, particularly those new to sales prospecting and lead generation. However, with some training and practice, most users can quickly get up to speed.
Pricing:
Pricing: it have a freemium services as well, but it is limited to only 5 credits a month, paid service starts from 39USD/month now with a discount from 49USD/month, more details
Lusha
Lusha.com is a popular prospecting and lead generation platform designed to help businesses find and engage with potential customers. With its powerful suite of tools, Lusha provides a streamlined solution for businesses looking to boost their sales pipeline.
Pros of Lusha:
Accurate Data: Lusha provides businesses with accurate and up-to-date contact information, enabling them to reach out to potential leads with confidence.
Easy Integration: Lusha integrates seamlessly with a variety of sales tools and CRMs, making it easy for businesses to incorporate into their existing sales workflow.
Efficient Workflow: Lusha’s user-friendly interface and efficient workflow can help businesses save valuable time and resources when prospecting and lead generation.
Cons of Lusha:
Data Privacy: Some users may be concerned about the potential for Lusha to access and store their personal contact information. However, Lusha takes data privacy seriously and is committed to complying with all relevant data privacy laws and regulations.
Limited Database: Lusha’s database may be more limited than some other prospecting and lead generation platforms. However, its focus on accuracy and quality ensures that businesses can rely on the information it provides.
The good thing about Lusha is that still it keeps a compared low pricing and quite a good free service too, which is big advantage for small companies or startups which yet don’t have massive budget on tools which allows to make sales lead generation and prospecting easier.
Pricing:
They have limited free version, and basic plan start at 39USD/month per user if billed monthly, if taking annual plan prices can be cut up to 25%
More about pricing here.
Seamless.ai
Seamless.ai is an innovative lead generation platform designed to help businesses find and engage with their ideal customers. With its advanced suite of tools, Seamless.ai provides a one-stop solution for businesses looking to streamline their sales process and increase revenue.
Pros of Seamless.ai:
People: their CEO and Founder is extremely active on social media, but not only by promoting his own business and services but as well constantly sharing tips to increase revenue for sales organizations and how to make daily sales people life easier, so always we don’t need to forget that every tool we use people are behind and their are making real impact for us and industry.
Vast Database: Seamless.ai offers a massive database of over 100 million contacts, enabling businesses to quickly and easily find and engage with relevant prospects.
AI-Powered: Seamless.ai uses artificial intelligence to provide businesses with accurate and up-to-date contact information, saving valuable time and resources.
Integrations: Seamless.ai integrates with a variety of CRMs and other sales tools, making it easy for businesses to incorporate into their existing sales workflow.
User-Friendly Interface: Seamless.ai’s user-friendly interface and efficient workflow make it easy for users to quickly find and engage with potential leads.
Cons of Seamless.ai:
Accuracy: While Seamless.ai uses AI to provide accurate contact information, it may not be 100% accurate in all cases.
Limited Filtering Options: Seamless.ai offers limited filtering options, which may make it difficult for businesses to narrow down their search results.
Pricing:
they have free services with limited functionality and features but enough for trial, basic version which starts at 147USD/month and there is two more levels with advanced features and pricing are custom according the needs and other things, to learn more about their pricing check here.
Summary:
In the market there is dozens of similar tools like the ones we have generally covered above, as most of them offers free trial period, and ones which does not offer, definitely can give a try just text them (yes it works in 99% of cases) but all over most companies and sales people are using one or maximum two tools as already we are crowded with multiple plaforms and tools and sometimes we are lost, thats why we recommend test your self and pick the best for you.
Here are three familiar AI-based tools and platforms which would be crime not to mention in few words:
- ZoomInfo: is a B2B database software that uses artificial intelligence to help sales and marketing professionals find and engage with their ideal customers. It offers a comprehensive database of over 100 million professional profiles and company information, along with a suite of tools to help users identify and connect with their target audience.
- LeadIQ: is a prospecting and lead generation platform that uses AI to help sales teams build accurate and up-to-date contact lists. It automates data gathering and enrichment, allowing users to focus on high-value sales activities. LeadIQ also integrates with popular CRM systems to streamline lead management.
- Clearbit: is a marketing and sales intelligence platform that uses AI to help businesses identify, qualify, and engage with their target audience. It offers a suite of APIs and tools for data enrichment, lead generation, and account-based marketing. Clearbit’s data is sourced from public and proprietary sources and is updated in real-time.